It is a truism that truth works better than deception, as is the fact that honesty is more highly valued than fakery. So why do so many of us rely on the verbal equivalent of these two sins, when talking or writing or delivering sometimes really quite high-profile and important presentations?
Why? Unfortunately, many of us have fallen into the habit of verbal mimicry and laziness that is characterized by the mindless regurgitation and over-use of verbal tics, management gibberish and meaningless faddisms of phrasing.
The worst offender (or equal worst, tied with the buzzword bonanza I hate) is the EUPHEMISM.
So let’s tear the euphemism edifice down!
SIDE NOTE: The web defines euphemism as…
“…a generally innocuous word or expression used in place of one that may be found offensive or suggest something unpleasant. (more…)