Making a sale today does not mean walking for miles, knocking on residential doors, trying to sell a product. Times have changed and so has how you get your leads or customers. Because the Internet has made it easy for people to shop online, this has increased the competition for those making a living in the sales arena. (more…)
Pick up any sales book, magazine or attend any sales training and you will usually read all about selling yourself from the questions you ask to the marketing copy you write.
What is inherently wrong with this premise is the focus is on you. Sure they (experts) talk about how your focus should be on your prospects (potential customers) and their needs. (more…)