Identify the Target Market When Developing Sales Strategy

Identify the Target Market When Developing Sales Strategy

When developing sales strategy, it is critical to clearly define the target market for where time, energy, and money will be invested. The main reason that this is so important is that it is likely that the products and services that a company sells fit better with a particular type of customer. By identifying what this customer looks like, a company can create a laser focus having the sales strategy focus on that area and driving a better return on investment for what they invest in their sales efforts.

To map out or identify the target market for a company or a set of products, there are specific characteristics of the ideal prospect that should be determined, Some examples of those are below:

Industry
Identify the industry that fits best with the products and services sold. Read more

The Life Of Forex

The Life Of Forex

The forex market is one which has the most volume of money flowing from economies to economies, businesses to businesses and from peoples pockets to pockets. There is a huge potential to make a very good income if one gets it right. However, this is easier said than done.

The forex market consist of trading currencies of all kinds, by either buying or selling. Read more

Successful Sales Strategy Is Not Pricing

Successful Sales Strategy Is Not Pricing

The “Everything for less then a Dime” market is fully saturated.

Starbucks is offering lower prices and free Wi-Fi.

“Free” “Lower Prices” “Huge Discounts” are the mantra of the business world. Why?

We have been told that “If you are not the cheapest then you are losing customers.” That is why the American and world economy are shedding employees like water off of a ducks back. Read more

Commentary On Beating The Stock Market

Commentary On Beating The Stock Market

The question of whether investors are able to consistently beat market averages over the long term is a debate in the field of finance. On side of the debate, proponents of the Efficient Market Hypothesis argue that investors around the world are all battling one another for profits. This fierce competition makes stock prices rapidly reflect public information, and getting excess returns is quite difficult. Read more

Admit Your Mistakes to Grow as a Leader

Admit Your Mistakes to Grow as a Leader

    Ive worked in the strategic communications field for more than 25 years now, and Im not afraid to admit Ive made my fair share of blunders. One in particular has always stood out in my mind: Years ago, I hired an employee who simply wasnt a good fit for his job or our team. Read more