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Tag: impact

How to Win the Discount War

How to Win the Discount War

Let’s face it, in recent years there has been more focus on price which has led to increased pressure to discount. Corporate buyers and decision makers as well as savvy consumers all seem to demand lower prices and price breaks.

What’s a sales person to do?

Here are six things you can do to win the battle and reduce the amount you have to discount.

Ask better (aka tougher) questions to REALLY determine your prospect’s buying motivators.

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