Identify the Target Market When Developing Sales Strategy

Identify the Target Market When Developing Sales Strategy

When developing sales strategy, it is critical to clearly define the target market for where time, energy, and money will be invested. The main reason that this is so important is that it is likely that the products and services that a company sells fit better with a particular type of customer. By identifying what this customer looks like, a company can create a laser focus having the sales strategy focus on that area and driving a better return on investment for what they invest in their sales efforts.

To map out or identify the target market for a company or a set of products, there are specific characteristics of the ideal prospect that should be determined, Some examples of those are below:

Industry
Identify the industry that fits best with the products and services sold. Read more

Different Employer Methods for Interviewing

Different Employer Methods for Interviewing

    Screening Potential Candidates

      There are a few employer methods for interviewing that you can use prior to an actual traditional meeting. These pre-interviews help you determine whether a candidate meets at least the minimum requirements for the position for which you are hiring. Read more

Types of Downsizing Strategiesst

Types of Downsizing Strategiesst

    Downsizing is the act of reorganizing the structure of a company to fit the needs of customers. Although it does not always involve   reducing staff, downsizing does bring about substantial eliminations. A company may decide to maintain its staff and incentive programs to better meet the needs of consumers. Read more

Gaining Trust With Direct Debit

Gaining Trust With Direct Debit

In the industry and among consumers, direct debit is seen as a sign of an established, well oiled company. Checks and standing orders are seen as somewhat illegitimate compared to it and it’s a much simpler system of payment for consumers. These are just some of the ways that direct debit can help your company grow with trust. Read on to find out more.

Imagine you’re a person visiting your website, a customer whose never encountered you before and came across you with a little help from search engines. Read more

Can I Consolidate Payday Loans

Can I Consolidate Payday Loans

Many of the emails and phone calls I get everyday are people asking what options they have for getting out from under their payday loan debt.

And the one question I get most is people asking if they can consolidate their payday loans and the great news I get to tell them is you sure can.

There are two options for consolidating payday loans, however one of the options may not be available to most people let me explain.

Anyone can head to their local bank and fill out an application for a consolidation loan, however all banks are going to check your credit rating and if it is not up to snuff you will in many cases be denied your consolidation loan.

Now if your credit is fine the bank is also going to ask for some collateral to support the loan the bank manager may like you but they need some sort of insurance that they can get their money back from you one way or another.

Here is the problem with collateral – many people do not have enough collateral to support a consolidation loan if you have a car or truck thats great and it may be enough depending on the year and condition.

But if you have lien on your vehicle you cant use it as collateral the bank needs something of value with no liens on it.

And because of these two conditions from the banks many people cannot get a traditional consolidation loan, but fear not there is another option that everyone qualifies for.

And that is a consolidation program unlike the bank you do not need good credit in fact consolidation companies that offer these programs dont even do a credit check how great is that!

Second you do not need any collateral for this loan because its really not a loan. Read more

Tips on How to Tell an Employee: No Bonus This Year

Tips on How to Tell an Employee: No Bonus This Year

    The Griswold Scenario

      In the movie, National Lampoons Christmas Vacation, Clark Griswold awaits his annual Christmas bonushis plans for the bonus are biga new swimming pool in the backyard! Clarks boss, Frank Shirley has a different plan for bonuses, however: a years subscription to a jelly-of-the-month club.

    Times are tough for small business owners and very often they seek ways on how to tell an employee, No bonus this year,” and thats difficult for both the employer and their employees.

    In the Christmas Vacation Movie, the boss (Shirley) is kidnapped with hopes hell cough up a bonus much as he did in other years.

    As an employer this would be the extreme where your employees kidnapped you demanding an annual bonus, but what if you cant afford them this year?

    Discuss the Situation

    Clark Griswolds boss’s solution to denying annual bonuses was simply not telling the employees and thats never a good idea. Read more

Offering More Than Just Sandwiches

Offering More Than Just Sandwiches

Publically traded companies often take a lot of heat from the general public (you and I) and very often it’s for good reason. It often seems that all that matters is how much money the company is bringing in or where their stock price stands at any given moment. The reality is that for-profit companies are in business for this very reason, to make a profit. No company creates a business plan and opens their doors in hopes they lose money. Read more

How to Master a Sales Meeting in 30 Minutes or Less

How to Master a Sales Meeting in 30 Minutes or Less

You get a call from a new prospect who wants to meet with you and discuss your solution. He gives you a 30 minute time-slot four days from now. Unfortunately, you didn’t take the time to ask this new prospect any questions during your brief telephone conversation and now you’re concerned because thirty minutes isn’t much time to fully explore his situation AND present your solution. Read more