Territory and Account Planning for the New Year

Territory and Account Planning for the New Year

“Thanks for what you did last year… now, what have you done for me lately?” Does that sound familiar?

The beginning of the year means a new number to make. This is the time to reflect on the changes in your industry, geography, technology, product offering and competition. It is time for a new plan.

Regardless of how good and knowledgeable you are, a good plan will enable you to make better use of your time and resources and produce better results… Read more

Admit Your Mistakes to Grow as a Leader

Admit Your Mistakes to Grow as a Leader

    Ive worked in the strategic communications field for more than 25 years now, and Im not afraid to admit Ive made my fair share of blunders. One in particular has always stood out in my mind: Years ago, I hired an employee who simply wasnt a good fit for his job or our team. Read more