Whether it’s your wish to help your customers find the perfect ring, or you’re just shopping for yourself, there is a certain psychology when it comes to buying jewelry.
In fact, the jewelry you choose can say a lot about you! (The same, of course, is true for your customers — what they choose says so much about them!) Is the style one seeks, bold and sophisticated? Elegant and timeless? Unconventional and fun? Will the chosen piece accessorize an amazing evening gown or a favorite pair of blue jeans? How does great jewelry make the wearer feel? How does price play a role in the grand scheme of things?
Here are some interesting notes about what the jewelry you buy says about you, and what the jewelry your clients buy says about them:
The style of the jewelry purchased reflects the buyer’s character.